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“What’s Your Chatbot Strategy?” – Christian Sarkar

“What’s Your Chatbot Strategy?” – Christian Sarkar

September 29, 2016

“Play Bigger: The How and Why of Category Design” – An Interview with Christopher Lochhead

“Play Bigger: The How and Why of Category Design” – An Interview with Christopher Lochhead

September 14, 2016

“The True Potential of Internet of Things Technology” – John Hagel

“The True Potential of Internet of Things Technology” – John Hagel

June 23, 2016

“Collaboration and Co-Creation: The Road to Creating Value” – Gaurav Bhalla

“Collaboration and Co-Creation: The Road to Creating Value” – Gaurav Bhalla

May 25, 2016

“The Big Shift in Business Models” – John Hagel

“The Big Shift in Business Models” – John Hagel

May 16, 2016

“The Executive Guide to Marketing Effectiveness” – Philip Kotler

“The Executive Guide to Marketing Effectiveness” – Philip Kotler

May 14, 2016

“Marketing as Value Creation: 12 Lessons for Global Growth” – Raj Srivastava

“Marketing as Value Creation: 12 Lessons for Global Growth” – Raj Srivastava

April 16, 2016

“Harnessing the Full Potential of Platforms” – John Hagel

“Harnessing the Full Potential of Platforms” – John Hagel

April 5, 2016

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016

“The Rise of the Collaborative Economy” – An Interview with Jeremiah Owyang

“The Rise of the Collaborative Economy” – An Interview with Jeremiah Owyang

March 12, 2016

“Amazon and the Future of Retail” – Christian Sarkar

“Amazon and the Future of Retail” – Christian Sarkar

February 9, 2016

VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda”

VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda”

February 6, 2016

“Scaling Trust: Marketing in a New Key” – An Interview with John Hagel III

“Scaling Trust: Marketing in a New Key” – An Interview with John Hagel III

January 15, 2016

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

January 15, 2016

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A D V E R T I S E M E N T

A D V E R T I S E M E N T

Recent Posts

“Technology and the Common Good” – Christian Sarkar and Philip Kotler
“Cultural Presence: The Social Function of Milan Design Week” – Barbara Dal Corso
“Wicked Problems” – An Interview with Philip Kotler and Christian Sarkar
“Dragon proofing your legacy brand” – Grant McCracken
OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides
“The 5th P is Purpose” – Christian Sarkar and Philip Kotler
“The CEO-as-Brand Era: How Leadership Ego is Fueling Tesla’s Meltdown” – Ilenia Vidili
“The Future of Marketing is the Quest for Good” – Christian Sarkar and Philip Kotler
“Questions for the New Year” – John Hagel
“Enlightened Management – An Interview with Gabriele Carboni”
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
“Go-to-Market (GTM): A New Definition” – Karthi Ratnam
“Jobs-to-be-Done for Government” – Anthony Ulwick
“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
“Zoom Out/Zoom In – Making It Personal” – John Hagel
“Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia
“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du
“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner
“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara
“Ethics and AI: Policies for Governance and Regulation” – Aryssa Yoon, Christian Sarkar, and Philip Kotler
“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
“Next Practices in Museum Experience Design” – Barbara Dal Corso
“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

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