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BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger

BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger

July 28, 2017

“The Trust Gap Diagnostic” – Elsie Maio

July 24, 2017

“View: Should Marketing be Political?” – Karen Puckett and Mark Blessington

July 19, 2017

“Criticisms and Contributions of Marketing” – Philip Kotler

“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017

“MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich

“MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich

July 11, 2017

“Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo

“Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo

June 22, 2017

“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

June 19, 2017

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

May 10, 2017

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

May 3, 2017

“The Impact of Social Media on Customer Experience” – Christian Sarkar

“The Impact of Social Media on Customer Experience” – Christian Sarkar

April 29, 2017

“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

April 25, 2017

“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

April 20, 2017

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A D V E R T I S E M E N T

A D V E R T I S E M E N T

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