“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome June 6, 2018
“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio May 12, 2018
“Strategy Beyond the Hockey Stick” - An Interview with Chris Bradley, Martin Hirt and Sven Smit March 20, 2018
