“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome June 6, 2018
“Risking the Brand: When Companies Value Profits Before People” – Philip Kotler and Christian Sarkar April 29, 2018
“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman March 1, 2018
