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BOOK REVIEW: “Meaningful: The story of ideas that fly” by Bernadette Jiwa
January 15, 2016
“Marketing, Meet Finance: Understanding Market-Based Assets” – Raj Srivastava
January 15, 2016
“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash
January 15, 2016
“The CMO should be the Chief Experiment Officer” – Greg M. Thomas
January 15, 2016
“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler
January 15, 2016
“Brand Equity Models: A Survey” – Jonathan Knowles
January 15, 2016
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